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Referat

Mass Media Analysis­: Impact & Evolutio­n in Modern Society

1.364 Wörter / ~3½ Seiten sternsternsternstern_0.5stern_0.3 Autorin Cornelia H. im Apr. 2011
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Dokumenttyp

Referat
Kommunikation / Medien

Universität, Schule

Oberwart

Note, Lehrer, Jahr

2011

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Cornelia H. ©
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ID# 5994







MASS MEDIA


The mass media such as radio, television, cinema and the press play an important part in modern life.

Many years ago, people couldn’t read a newspaper, see a film, watch TV or listen to the radio. They did not have the possibility to inform themselves in politics, culture, history, economy and science.


Nowadays they have the possibilities to forward recent (neueste) news very quickly. You are also able to receive (empfangen) news about whatever happens far away, on the same day.

That is very important for our present world, because everything that happens anywhere in the world might concern you, too. For example, the terror attacks against the USA have concerned the whole world and influenced the economy of the whole world.


The history of mass media

NEWSPAPER

The first newspaper was published in the 17th century. At that time, the newspapers had to be copied by hand, which required a lot of time.

In the 20th century the invention of modern printing methods made it much easier to print and copy newspapers. Therefore the newspaper got cheaper and so more people could buy it. With the invention of the telephone news could be passed on much faster, which made it possible to write about daily news in the newspaper.


In Austria we have many different newspapers. The most important ones are:

  • Kleine Zeitung
  • Kronen Zeitung
  • Kurier
  • Der Standard
  • Die Presse


“Kleine Zeitung” is a newspaper for everyone. In this newspaper you can read about everything that is important and what the people are interested in: sports, economy, politics, TV, culture, cinema, weather, etc.


“Kronen Zeitung” has the highest circulation (höchste Auflage) in Austria. The format of this newspaper is quite small and the largest section is dedicated to sensations and current incidents (aktuelle Geschehnisse). A lot of pages are dedicated to sports and TV, too.


“Kurier”- The publisher and chief editor is Peter Rabl. He can also be seen on TV in the TV spots of the “Kurier”. The newspaper attaches importance to political and chronicle reports which are objective. Sports and culture reports are equally important.


Oskar Bronner is the publisher and chief-editor of the “Standard”. He is also known from TV. The most important sections in the “Standard” are economy, politics and culture. Like other newspapers, it reports in an informativ.....[Volltext lesen]

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If you want to watch a good film with your friends, you also pay for popcorn and something to drink, but does everyone have this budget?


TELEVISION

As the interest in the radio and the cinema decreased (abnahm), people became more enthusiastic (begeistert) about TV. Watching TV can be very informative; by watching the news every day, people know what is going on in the world.

TV can also be instructive (lehrreich), if one watches geographical and scientific documentaries. For me, it is most fascinating that TV can show us great events while they are happening, like the Olympic Games.


In Austria there is a public broadcasting company called ORF, which is financed by advertising. There are two channels, ORF1 and ORF2, which broadcast around the clock, that means 24 hours a day.


TELEVISION AND VIOLENCE

I also think that TV has many disadvantages, because it can make children and teenagers forget about hobbies or playing outdoors with friends. Many children become overweight, because they don’t do any sports.

Also violence and horror films are very common (alltäglich) on TV. You can see violence in nearly every film. A consequence of this is that you get hardened (abgehärtet) against deat.....

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You can receive all news by Internet. Every newspaper publishes its reports in the Internet on its own homepage. The Internet also provides every kind of information, games, the possibility to buy online and many other things, too.Nowadays, nearly every household has a computer or a laptop with Internet access (Internetzugang).


Another kind of media, which is getting more and more popular, is the social network.

Most of the people, who are working a lot with the computer, are registered on at least one of the large social networking sites on the Internet.

One example for a world wide platform is Face book. People of every age use it.

Young people use it to service their friendships; companies use it for advertisements and some use it to pick up special groups.

Social network is also very dangerous, because other persons can read everything you post, or they can make a stupid comment or load up photos of you. That’s often a reason why companies don’t take these persons into their staff.


ADVERTISING

For advertising mass media are very important and without them it would be impossible to do advertising today.

Advertising media are TV and radio spots, advertising films, leaflets (Flugblatt), posters, brochures, catalogues .If you leaf through a newspaper, you can see advertisements on nearly every page. If you turn on your TV set, advertising is always shown.

The viewers often feel disturbed by ads, but advertising is very important for the TV station and newspaper publishers. They are financed by ad placements, and it would not be possible for them to survive without the e.....

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